Okay, so I overstated the case just a little. It's just a poll of people who use Twitter for people who use Twitter. In the larger scheme of things it's basically irrelevant - and I think Rachael would agree.
But some people saw it as perhaps the single most important issue facing humanity today.
Last week alternative-health guru Mike Adams blew a fuse after he was disqualified from the poll due to too many of his supporters casting invalid votes. Adams labelled the poll fraudulent, said he didn't care about it anyway then threatened to sue to organisers.
The invalid votes were brought to the organisers' attentions by some sceptics who noticed a lot of the accounts had been created solely to cast a vote for Adams. This was expicitly against the rules. Meanwhile word spread throughout online science and sceptic communities to cast a vote for Rachael. In response to all this, Adams launched into an irrational diatribe against his own mythical version of what sceptics believe.
Dr Joseph Mercola, another alt-med guru, was also in the running and, like Adams, took exception to the very idea that someone who promotes an evidence-based approach to medicine could possibly take the lead in a poll on health. He also said he didn't care about the poll but added that Dr Rachie was overweight and "Big Pharma's wet dream". After being berated on his own Facebook page for his insensitivity, he almost came close to nearly apologising.
Dr Mercola repeated his disinterest in the poll then launched into a ceaseless campaign pleading with his Facebook and Twitter followers to vote for him anyway - and to get their friends and relatives to vote too. But he didn't really care. But "vote for me, please, please, pretty please with Vitamin C on top". (I paraphrased that comment. He didn't really write that.)
Throughout all this, Rachael was virtually invisible. All that was to be seen from her were a few thanks on her Twitter feed and a couple of comments on other blogger's sites expressing her incredulity that opponents were voting FOR her but with sarcastically negative reasons (from Respectful Insolence)...
This one just came in.
"I nominate DrRachie for a Shorty Award in #health because... She;s part of a scam"
This is a vote for me.
Facepalm.
No one said they were smart Rachie.
So anyway, two days ago I checked the leaderboard and was surprised to see that overnight Mercola had gained an additional 1500 or so votes, putting him more than 1000 votes in front of Dunlop. His votes had been increasing by just 100-200 a day prior to this. I shrugged and thought to myself, "it figures". Mercola had campaigned hard, Dunlop had barely campaigned, if at all.
Dr Dunlop herself, however, was less than impressed. In a clear state of rage, the cell biologist hurled abuse at the alt-med fans who had put popularity ahead of reality. Describing Mercola as "a balding old man with brains that can be measured in homeopathic quantities", she wrote a damning, acerbic rant that painted all alt-med users as "sheepish sluts". Taking her lead from Adams, she went on to threaten lawsuits against Twitter, Mercola, Adams, identifiable followers of their websites and those people who cast invalid votes for her. "I can't believe the stupidity of people who wasted their valuable votes by not putting a reason in the space where it said 'reason'. Those idiots cost me my moment of international glory. They'll be hearing from my lawyers.."
Of course, she didn't really write any of that - I just made it all up.
Unlike Adams and Mercola, as of today Dunlop hasn't so much as mentioned the Shorty Awards on her Skeptics' Book of Pooh-Pooh blog. The alt-med crew could learn a lot from her - and not just in matters of evidence-based medicine.
When I checked the leaderboard again yesterday, virtually all of Mercola's extra votes seemed to have been trashed and Dunlop was back in front by 200-300 votes.
In response, Mercola posted yet another plea on his Facebook page urging his "64,000 followers" to put him in the lead in a poll he doesn't really care about at all.
We have over 64,000 fans on this page. Surely we can beat them. All we need is a 200 votes [sic] to defeat them.
"Surely we can beat them". He's a desperate man but his positive energy was wasted. The angels didn't answer his prayers, his planets didn't align, his qi has been found wanting and his crystal collection demonstrated what a real waste of money it was.
The poll closed today and Dunlop has held first place.
On her own page, Dunlop posted a comment with the words "UP YOURS!" in giant red letters! No, of course she didn't - I made that up too. Try to keep up. All I can find from her is a simple "thanks" on her Twitter page.
Mercola shouldn't be too disheartened though. He thrashed Dr Rachie by tripling her vote-count in another Twitter poll.
Despite the incredible vitriol, abuse and hard campaigning from the alt-med crew, final position in the poll means very little beyond short-term bragging rights (in a poll that means very little in the first place). As I understand it, the first six places in every category go into another poll and it is this poll that determines the ultimate winners. Look for some major gasket blowouts in the alt-med community when the real poll begins. Expect leaflet drops, TV adverts and late-night phone calls. It's THAT important this poll that no one, supposedly, cares about.
Once again I've tried to come up with a cartoon for this article but reality is just far too funny.








