Okay, this is just getting weird. Channel Seven's Today Tonight has long been a place to go to get your pseudo-science served piping hot. If you wanted to blow your weekly earnings on shonky fuel-saving devices, ghost-busters, clairvoyants or alien-visitation experts, Today Tonight (
TT) would tell you who to see - and even give you a web link for them. TT was ever-reliable in this regard.
But there seems to be a tear in the space-time fabric or something. Maybe the quantum fluctuations are messing with the universal energy, I don't know, but something is definitely going wrong (
or is it right?) here.
Two nights ago TT ran a story on
astrology, the pseudo-science that involves making up stories about the cosmos then claiming those stories have a very real and direct influence on your past, present and future. The fact it rarely seems to work out when properly tested is easily dismissed by the "oh, it's very individual" argument or, better still, "the astrological forces are upset by skepticism". That latter excuse is what identifies almost every pseudo-science as very much a non-science (
or is that "nonsense"?)
But, unusual about this week's astrology story was that TT invited renowned Australian skeptic Peter Bowditch to lay out some reality for the viewer.
Peter Bowditch is from the Australian Skeptics Association. He points to a distinct lack of scientific proof to back up astrology in terms of its ability to predict the future or to determine individual personality traits.
"When anyone has done any statistical analysis of birthdates and careers or birthdates and personality or birthdates and political views they're found to be no correspondence or no correlation," Peter Bowditch said.
He adds: "There doesn't seem to be any star sign connection to any body's wealth and how they've managed the financial crisis over the last year. Everybody from every star sign has had their superannuation funds drop in value."
Last night, TT ran a story about
cosmetics and the astounding pseudo-scientific claims used to sell them. But this wasn't just another TT infomercial for a "breakthrough", rejuvenating beauty treatment but a critical appraisal of an industry that profits, massively, from offering false hope.
Choice magazine's Elise Davidson says the claims of cosmetic companies are nothing more than marketing spin.
"What we're seeing is it's just basically marketing fluff kind of pseudo science hoping to bamboozle and impress consumers by claiming to have all sorts of benefits when in fact it's just marketing spin," Elise said.
Yes, Today Tonight ran a story that actually used the term "pseudo-science". But they went further...
Dermatologist Natasha Cooke disputes the validity of research carried out by cosmetic companies.
"I don't really think that any of the clinically tested claims of most of the over the counter skin care and anti ageing creams have any validity," Natasha Cooke said.
Cooke says the "research" usually involves nothing more than "small groups of women sitting at home putting the cream on looking in the mirror."
Ouch!
I'm sure skeptics can think of many other industries that sell false hope with apparent immunity from useful scrutiny. Let's hope this newer, brighter, more-sensible TT can take them all down one at a time and continue to do so until they become less than cottage industries with a small band of hard-core, "cultish" customers.
Perth's Today Tonight ran a story about Claire Anderson who suffers with muscular dystrophy. MS Anderson is undergoing controversial stem cell treatments that are claimed to cure the condition. This story had an unusual balance that left the viewer sympathising with Ms Anderson's plight while also hearing the medical view that there is no evidence this very, very expensive treatment, available only in India, works at all.
Not everyone believes the Indian doctor has the solution. Muscular Dystrophy Association scientist, Professor Steve Wilton says 'he'd love this to work. His goal in life is for muscular dystrophy to be cured and the he'd retire. He says "the treatment hasn't been proven and that anecdotal evidence doesn't count".
I hope medical evidence is proved wrong here, but we see this same story so often in relation to all manner of non-evidence-based "alternate" therapies that it's difficult not be cynical and to see a mother most likely throwing away tens of thousands of dollars on nothing but false hope - money that might well be better spent on her amazing daughter. But TT actually used the term "anecdotal evidence", that does look like a breakthrough.
This story left me wondering again about the best way to deal with these issues. Clearly no one has the right to tell a mother not to pursue any course that just might, possibly, maybe hold the surprise answer she's looking for when mainstream medicine has made it clear they do not have an answer. How could anyone be expected to not try "just one more amazing cure"? I think this is why we really should be pressuring the authorities to come down harder on the pseudo-scientists who sell that hope, often at great expense, but who deliver nothing. Our media too must take responsibility for promoting products and services that defy scientific reality.
I've been quick to rip into Channel Seven in the past for broadcasting all-manner of silliness as if it were true and, indeed, I do feel they have to accept some responsibility for the success of pseudo-science in the market place. Seven are responsible for the outrageous promotion of so-called
psychics in last year's detestable "psychic talent show" (
and some of the psychics who failed dismally on that show remain as regular guests on other Channel Seven shows, even today) to the credulous reporting of
ghosts in stairwells (
it was a spider on a security camera - even my kids could see that) to the promotion of an "
extra-terrestrial expert" who apparently believes in aliens because of a well-understood and expertly-explained hieroglyphic "helicopter" in the
Abydos Temple (
I'll cover this in more detail soon).
But if Seven are going to start promoting reason, as they did recently in Sunday Night's "vaccine debate", then I'm going to have to start promoting them as a positive resource and I'll have to look elsewehere for some nonsense reporting. I imagine Channel Nine will come through for me.